
3al Raseef — Al Manar
3al Raseef Al Manar does not reinvent the original — it expands it. The Al Manar branch deepens the Social Bar's cultural identity across two levels, introducing new spatial possibilities while staying grounded in the same philosophy: the sidewalk, reimagined.
Brief
The client requested a branch concept for the Al Manar location that would grow the 3al Raseef experience beyond its original footprint — attracting film lovers, performers, small cultural gatherings, and a broader audience, without abandoning the brand's existing soul. The brief asked for a richer spatial layering: more ways to linger, more ways to connect.
Ground Floor
The ground floor is organised around a central axis that moves from outdoor seating and a delivery window at street level through to the bar, a vinyl record wall, and a conversation pit at the rear.
3al Raseef Roasts introduces the Yasuo Ishii Stronghold S7X coffee roaster as a visible focal point rather than a hidden back-of-house element. Positioned in full view, the roasting process becomes part of the performance — deepening visitors' connection to the coffee and turning craft into spectacle.
3al Raseef Gathers uses subtle level changes rather than partitions to define different seating experiences. The sunken conversation pit — set 30 cm below the main floor — creates a sense of enclosure and intimacy that encourages longer stays and deeper social interaction. It anchors the space without dividing it.
3al Raseef Collectables distributes brand merchandise throughout the café rather than confining it to a single corner. Vinyl records, books, and branded objects are integrated into shelving, walls, and seating zones — visible from every seat, engaging without interrupting the spatial flow.
Mezzanine Level
The mezzanine operates as a dual-purpose level, balancing operational efficiency with social ease.
3al Raseef Prepares introduces a preparation kitchen as a central production hub for the wider branch network — designed for efficiency and consistency, positioned alongside the lounge rather than hidden from it.
3al Raseef Reads continues the brand's DNA of books and quiet corners. The reading ritual at Al Manar is preserved and gently reinforced: bookshelves, curated volumes, and calm seating remain woven into the spatial narrative. Reading happens naturally here — between a sip and a moment of stillness.
Material Palette
Warm walnut wood paneling, exposed stone walls, and concrete ceilings establish the material base. Persian rugs ground the seating zones. Mashrabiya-inspired screens — in both traditional turned wood and raw metal mesh — filter light and frame views between levels. Stained glass panels introduce color at the transom line, casting shifting reflections across the floor below. Thonet bentwood chairs and teal upholstered banquettes complete the palette: rooted in craft, contemporary in composition.
Facade
The front elevation is a two-storey timber grid system with large glazed panels that expose the interior activity to the street. Mashrabiya-patterned perforated screens run across the transom band of both floors, modulating light and maintaining visual continuity with the brand's heritage references.




Same Soul, New Rhythms — the Al Manar branch expands 3al Raseef's cultural identity across new spatial possibilities

Between a Note and a Sip — the record wall anchors the ground floor's cultural identity

3al Raseef Roasts — the roaster as a focal point, turning production into part of the experience


3al Raseef Collectables — merchandise distributed throughout the space, woven into shelves and seating zones

A sunken zone 30cm below the main floor — fostering intimacy and longer social stays

3al Raseef Gathers — shifts in floor level define distinct seating experiences without partitions

3al Raseef Reads — books and quiet corners woven naturally into the mezzanine's spatial narrative
